Business
Leyes Empire chooses United States to launch VVS
More than simply a brand, VVS proposes to become a label with its own well-defined identity: glitz, luxury, glamour, and eccentricity.
Its CEO, Kevin Leyes, barely 20 years old yet vastly experienced in business, has chosen to arrive in the United States through the world of jewelry, another one of his great passions.
Amid the 2020 pandemic, he created AyudarApp, an application dedicated to providing assistance and solidarity to those in need during the crisis. While on lockdown, he also founded Leyes Media with his team of capable and trustworthy people. It is a social media and marketing agency that operates worldwide and has as clients some of the most prominent personalities in entrepreneurialism.
In January 2021, while in Miami, his next idea was born: VVS.
Lovers of fine jewelry will find in VVS the conjunction between modernity and style.
Each item that makes up the collection is handcrafted with unique, elegant, and timeless designs. Versatility is a crucial point, as the pieces are intended to be the ideal complement for both everyday looks and special occasions.
“I am aware that shopping habits are constantly evolving, so I went a step further. I proposed an agile website with a visible and simple catalog, as well as the addition of advanced payment options: cryptocurrencies,” explained Leyes.
Jewelers specialized in detailed customizations will add significant value to various pieces from the leading watch brands that VVS has to its credit.
However, VVS plans to develop and launch its own representative pieces with the VVS insignia in the future.
“We are happy about this great launch, and we have very high expectations for the impact on the market. Our whole team has worked hard on this project–we are here to stay and to transcend over time,” Leyes concluded.
VVS is committed to enriching people’s lives through the beauty of impeccable pieces. With them, customers can be sure that they will look like true kings.
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