”Love Elastic” – Van Hechter
Born French-Georgian, Van Hechter is a Montreal-based pop artist with an edge; he is funny, cutting, at times political, yet his tracks are catchy and always easy to dance to… — He grew up between Canada, France and the U.S.A., studied opera, literature and cinema in college, then dropped everything to become a punk singer, joining a locally successful band which he renamed Audiobing. After disbandment, Van focused on writing and music production, but in 2017, he returned to his first love; singing, releasing ”Van Unlikely”, which reunited him with Montreal/Toronto/Miami crowds…
This year he is back, offering his strongest solo album to date; ”Love Elastic”— a hyper-uplifting collection of songs which all have to do with love in the 21st century… Slogan goes like so; ”Because true love isn’t possessive, it is flexible, it morphs through time and doesn’t break. It is elastic…”
His newest single— ”I Believe” is a hit in Chicago and is getting regular airplay on Miami, Cali, London, Berlin and Amsterdam radio stations.
Also– on January 1st of 2020, Van launched an anthem to mythical NYC venue Stonewall Inn entitled ”53 Christopher Street” in association with its resident DJ Chauncey Dandridge. He’s currently working on an EP of anti-homophobia themed duets which are schedule to come out for NYC Pride 2021.
In his own words;
”My music is about self-mockery. I believe in the power of humor and dance! I glamorize everything— especially my darker sides, to make them look even more ridiculous. I tell you about my silliness, expose myself for the fool that I am in each song. Hopefully you will relate and laugh!! — That’d be my greatest ambition; to help someone, somewhere take themselves a little less seriously. If I do that just a few times in my life; I’ll die a happy man!”